Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t care if his tests show that a particular channel isn’t working. In fact, he’s happy. “You want to know something is going to go wrong,” he said. can Optimize. “ That’s not how most marketers are wired or how their tools work. To them, measurements … Read more
I’ve been practicing dermatology for a long time, so I remember when the word “serum” was more of a marketing term than a meaningful term. Now that I’m in my 50s, I’ve gotten to say things I never thought I’d say. I’m really excited about what’s on the shelves this spring. Spring has arrived, and … Read more
The YouTuber-turned-tastemaker’s latest foray into interiors shows how creators are designing culture. When Emma Chamberlain began designing her collection at West Elm, she centered it around what she had wanted since she was a child. For her, the sink has always been a place to sit and spend time before performing her daily rituals. From … Read more
Italian authorities have launched an investigation into Sephora and Benefit Cosmetics for allegedly using a “covert marketing strategy” to sell adult cosmetics to children. The Italian Competition Authority (AGCM) says the sale of beauty products to minors can increase the obsession with achieving “perfect” skin, known as “cosmeticorexia”, and pose a risk to health. AGCM … Read more
Provided by Selah Holland This spring, Mexico City (CDMX) has been trending across TikTok as an affordable destination for beauty and health lovers. With over 5.5 million posts under the hashtag CDMX, the creators invite you to spend the day with them as they explore the architecture, restaurants, vintage markets, and of course all the … Read more
new york, April 1, 2026 /PRNewswire/ — Peachy, a multi-unit beauty services brand reimagining aesthetics with a focus on preventative skin care, accessibility, clinical integrity and consistency, has entered into a minority investment partnership with Stride Consumer Partners LLC (“Stride”), a growth equity investment firm focused on passion brands in consumer products and services. Peachy … Read more
UAE eases medical approvals to allow academic doctors to treat patients / Image: File The United Arab Emirates has introduced sweeping new regulations aimed at strengthening its medical workforce, allowing university medical faculty to practice in hospitals and relaxing licensing procedures for new graduates. Health authorities at the federal and emirate levels are expected to … Read more
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Item 1/2 Visitors browse stalls at the Cosmoprof beauty industry trade fair on March 26, 2026 in Bologna, Italy. Reuters/Elisa Anzo [1/2]Visitors browse stalls at the Cosmoprof trade fair for the beauty industry in Bologna, Italy, on March 26, 2026. REUTERS/Elisa Anzo Buy License rightopens a new tab Iran war causes raw material, packaging and … Read more
Fenty Beauty brings a community-first strategy to its messaging. On Wednesday, the Fenty Beauty brand announced Rose Amber, an AI-powered beauty advisor built for WhatsApp, marking its first formal partnership with the platform in the United States. This experience allows users to chat directly with brands on Whatsapp and get product recommendations, tutorials, and reviews … Read more