Exclusive: Fenty Beauty launches WhatsApp AI Advisor, making messaging the beauty industry’s next commerce channel
Fenty Beauty brings a community-first strategy to its messaging. On Wednesday, the Fenty Beauty brand announced Rose Amber, an AI-powered beauty advisor built for WhatsApp, marking its first formal partnership with the platform in the United States. This experience allows users to chat directly with brands on Whatsapp and get product recommendations, tutorials, and reviews … Read more