Rare Beauty’s new matte foundation is everything the first one wasn’t

Allure

Rare Beauty shook up the cosmetics industry with its viral liquid blush. But the six-year-old brand, founded by Selena Gomez, has yet to reach the skin-tone category. That may change with the new True to Myself Natural Matte Longwear Foundation, which will be released on April 2nd. Gomez and chief brand officer Joyce Kim worked … Read more