NewBeauty What readers couldn’t help but buy in March | New Beauty

As I sit at my desk writing this, the spring sun is shining through the window, the breeze is cool, and the temperature outside is over 65 degrees. This can only mean one thing. Winter is officially over (so solemn). NewBeauty readers are also feeling the change. Some of the most popular products purchased last month were sunscreens, including a tinted SPF that’s perfect for light makeup days, and a new SkinCeuticals mineral formula that targets wrinkles and blemishes but is completely invisible.

But sunscreen wasn’t the only category that caught our readers’ attention in March. They also quickly shopped at the Ulta Beauty and Derm store for Spring’s biggest sale, picking up makeup and skin care at deep discounts.

Below, check out the 10 products NewBeauty readers couldn’t stop buying in March.

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SkinCeuticals’ new Future Mineral UV Defense SPF 50 uses a patent-pending emulsion containing a new grade of zinc oxide that is evenly distributed throughout the skin. It’s also formulated with niacinamide, panthenol, and cellulose, which support the skin’s barrier, reduce visible redness, improve overall tone, and strengthen damaged skin. Simply put, this mineral SPF protects your skin, targets wrinkles, and reduces blemishes without leaving a chalky residue.

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Another sunscreen that caught our readers’ attention: K-beauty brand Beauty of Joseon’s Daily Tinted Fluid Sunscreen is one of the most popular tinted sunscreens right now, according to our data. “With 12 shades, this is one of the most extensive lines of tinted sunscreens,” the editors report.

Beauty of Joseon Daily Tinted Fluid Sunscreen

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Another tinted SPF that is popular among the masses is from EltaMD. In fact, EltaMD Tinted Sunscreen ranks at the top of the list, according to Spate. “EltaMD offers tinted and intense shades across a variety of sunscreen products, including UV Daily, UV AOX, UV Restore, and UV Clear, so there’s a perfect combination for everyone,” says the editor.

EltaMD UV Daily Tinted Broad Spectrum SPF 40

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Another March 2026 launch that has impressed our readers is Dermaflash’s new COOL depuffing tool. According to DERMAFLASH founder Dara Levy, the device features sonic vibrations with patented SonicCool technology and “reaches the lowest temperatures on the market in just seconds, eliminating the need for a freezer.”

According to the brand, this temperature helps with lymphatic drainage, swelling, facial sculpting, hot flashes, and a variety of other symptoms, including spring allergies. “I’ve been having really bad allergies lately, but it feels really good when I use it on the sides of my nose and around my sinuses,” Levy says.

derma flash cool

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“Spate recently predicted that honey will become a popular fragrance note by 2026, with data showing searches for honey scents have jumped more than 1,000 percent year-over-year,” Barron’s editors reported last month. We The People’s Souk Honey EDP blends honey with manuka honey, orange blossom, neroli nectar, second skin scents such as cardamom, dates, amber and sandalwood to create a “warm, uplifting scent that captures the feeling of golden hour”.

OUI The People Souk Honey Eau de Parfum

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This alcohol-free, pocket-sized perfume gel is an innovative blend of fragrance and skin care that quickly caught the attention of our readers. Made with hyaluronic acid and fragrance notes of Italian cassis, Madagascar vanilla and violet, it’s a non-irritating, long-lasting fragrance that’s both floral and fruity.

Dolce&Gabbana Dolce Violet Alcohol Free Perfume Gel

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Ulta Beauty’s first 21 Days of Beauty sale of the year kicked off with a bang. On the first day of the nearly three-week event, MAC’s Glow Play cushiony blush was on sale for a whopping 50% off. Bouncy Blush blurs the appearance of pores without sacrificing your glow from within, thanks to skin-conditioning ingredients like jojoba oil, grapeseed oil, and vitamin E.

MAC Cosmetics Glow Play Cushion Blush in Cheer Up

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Another favorite makeup product from Ulta’s semi-annual 21 Days of Beauty sale was DIBS Beauty’s full-body highlighter, specifically the shade High Road Highlight, which is a “neutral champagne with a subtle rosy undertone.” (Shown here.)

Dibs Status Stick Face and Body Highlighter

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Dermalogica’s Phyto Nature Lifting Eye Cream has been featured on NewBeauty’s monthly Top 10 list multiple times since its Spring 2024 debut. Users have since marveled at its ability to lock in moisture and reduce signs of aging on both the under-eye and upper eyelids.

Phyto Nature Lifting Eye Cream

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Last month, Dermstore held its own big event: its annual Beauty Refresh Sale. The sale featured discounts of up to 20 percent on dozens of items that rarely go on sale. Our readers specifically took note of Medik8’s Liquid Peptide Advanced MP Serum. The brand says the product is clinically proven to reduce the appearance of expression lines, with a blend of peptides and growth factors that deliver a “filler-like effect on the appearance of wrinkles” in just 10 minutes.

Medik8 Liquid Peptide Advanced MP

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